Give 21 Minutes. Join for £21. Protect Wild Places.
The John Muir Trust is the UK charity dedicated to the protection of wild places.
We protect and restore wild landscapes, stand up for them through policy and advocacy, and help people experience and care for them.
This John Muir Day, we’re inviting you to take a simple action: spend 21 minutes in a wild place, and connect that moment with something lasting.
What is a wild place?
A wild place is somewhere nature is in charge.
To you, this could be a mountain, a forest, a coastline. To us, this is a space where natural processes are allows to shape the land we love.
What matters is not how remote it is, but that nature is able to grow, change, and develop more freely.
Give 21 minutes. Join for £21. Protect Wild Places.
Wild places are shaped by natural processes, such as nature, water, growth, and time. They are places where nature is allowed to lead, and where the land can thrive.
But these places need long-term our protection and care.
This campaign brings together a simple moment of taking 21 minutes to notice and admire a wild place, and inspires a clear way to protect it.
- See signs of growth and change
- Hear what noise surround the landscape
- Notice how the landscape is shaped over time
- Find a place where nature is allowed to lead
- Spend 21 minutes there – walking, sitting, observing, exploring
- Notice what is growing, changing, or moving
- Consider giving a lasting future for wild places
Your 21 minutes
It doesn’t take long to begin to notice a wild place. In 21 minutes you might:
Giving 21 minutes to a wild place is a magical way to better understand the land that we love – and why they matter.
Will you give 21 minutes to a wild place of your choice? All you have to do is: