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Who we are

Our vision

A world where wild places are valued for present and future generations.

Our purpose

To conserve, protect and restore wild places for the benefit of all.

Our focus

Inspire people about the benefits of wild places across the UK and showcase how wild places tackle the climate crisis and reverse biodiversity loss.

Our strategy

We believe wild places are for everyone. Our aim is to be the leading voice for wild places and to deliver in partnership throughout the UK.

In our commitment to wild places, we are guided by:

  • Three freedoms for wild places: Society is enriched when nature has the freedom to repair itself, people have the freedom to enjoy the benefits and communities have the freedom to thrive.
  • Three actions: We give wild places a voice by demonstrating exemplary management, inspiring people to engage and advocate and evidencing their benefits to society.