Our strategy

Our charitable purpose is to conserve and protect wild places for the benefit of present and future generations. We deliver that purpose through 11 key strategic objectives:

1. Promote a national conversation on wild place quality.
2. Create a register of wild places to help protect and conserve them.
3. Promote best practice aimed at preserving natural processes in wild places and their landscapes.
4. Use existing and future statutory processes to conserve and protect wild places.
5. Encourage local communities to live in harmony with wild places.
6. Promote an awareness of wild place qualities and benefits to humanity.
7. Stimulate public support to help protect wild places.
8. Encourage voluntary participation in the conservation and renewal of wild places.
9. Ensure financial sustainability and grow income to balance costs.
10. Invest in and engage with our people.
11. Ensure accountability, integrity, best use of charitable funds and transparency in all aspects of Trust activities.

• Find out more about our charitable pupose in our Articles of Association.