Published: 1 Jan 2019

Our Strategy

The John Muir Trust's strategy - Wild Places for People and Nature - sets our priorities for the next few years

It will enable the organisation to meet the needs for which it was set up, while recognising that the world around us is changing. It also sets out our ambitions, intentions and the direction of travel for the next few years.

Have your say on our new Strategic Plan for 2022-2026

Our Trustees and team have been developing a new Strategic Plan which will take us through to 2026. It is set to be launched in Spring 2022 once it has been agreed by Trustees at the December 2021 board meeting. Trustees are interested in the views and input of Members and wider stakeholders on the top level approach and direction of travel of this plan.

A one-page Strategic Plan 2022-2026 draft for consultation has been created and can be downloaded below. It outlines the overall approach being developed and includes eight strategic objectives which the Trustees recommend that, once agreed, the Trust's staff will implement via operational activities.

Share your feedback

Members are invited to feedback on the Trustees' recommended strategic objectives.  Please complete this online survey before 12 November 2021.

Note: Please include your membership number where requested at the end of the survey so we can verify Member responses. If you are a joint or family Member, each of you can complete the survey using the same membership number. 

Thank you for taking the time to consider the proposed strategic approach for the John Muir Trust. If you have any additional questions or input about the top level Strategic Plan, please e-mail Kevin Lelland, the Trust's Head of Development and Communications. He can reply and / or arrange a short telephone or online call to capture any further feedback. 

Our time is one of rapid change, increasing challenge and opportunity. As Trustees we believe that we must respond with a bold strategy that enables us to deliver on our mission to ensure that wild places have a key role: for nature, for society, and in tackling the climate emergency and biodiversity loss.

~ Dave Gibson, on behalf of the Trustees of the John Muir Trust ~