Trust joins 1% for the Planet

Bringing wild places into the global spotlight.

The John Muir Trust is proud to be an approved environmental partner of 1% for the Planet – a prestigious global movement of businesses and organisations committed to giving back to the Earth and protecting its resources. Joining this network is a meaningful milestone for us, reflecting the strength and credibility of our conservation work. Successfully navigating the movement’s rigorous vetting process is a strong endorsement of the impact we’re making and the values we stand for.

1% for the Planet is a connector platform, enabling businesses to donate 1% of their sales to environmental organisations like the John Muir Trust. These donations enable environmental organisations across the globe to deliver impactful change.

At the John Muir Trust, these donations support a wide range of conservation efforts: peatland restoration, beach cleaning, tree planting, rural and local employment tree maintenance, promoting biodiversity, reducing grazing pressures on wild places, shaping and influencing policy that affects our natural environment, and much more.

1% for the Planet was created in 2002 by Yvon Chouinard (founder of Patagonia) and Craig Mathews (founder of Blue Ribbon Flies), based on the simple premise that because every business profits from the resources they take from the earth, they should protect those resources.

Now a globally recognised platform 1% for the Planet enables more than 4,700 businesses across the world to pledge to donate 1% of their sales to trusted environmental charities which are committed to protect and restore the natural world.

To date, 1% for the Planet has certified over $728 million in donations to environmental causes.

Ailsa Colquhoun, the Trust's Corporate Partnerships Manager, said “We’re so proud to be recognised as an environmental partner of 1% for the Planet - it’s a brilliant milestone for the Trust. Being part of this global network means we can do more of what matters - from restoring peatlands to planting and protecting native trees, to influencing the policies that shape the future of wild places. It’s a real vote of confidence in the impact of our work and the values we stand for.”

With just 3% of global philanthropic giving currently supporting environmental causes, this model helps bridge the gap where it's needed most.

Find out more here.

If you’d like to support us through 1% for the Planet - or explore other ways to get involved in our conservation work - we’d love to hear from you. Get in touch with us at: fundraising@johnmuirtrust.org.