John Muir Trust says #iwill to Youth Social Action

Supporting Youth Social Action campaign through the John Muir Award

North wales wildlife trust (c) beach clean at talacre detail

This week marks the fourth anniversary of the #iwill campaign to promote social action among 10 to 20 year olds through working with a variety of partner organisations - including the Trust’s engagement initiative, the John Muir Award.

In January 2016, the John Muir Trust made an #iwill pledge to work with our partners to help 100,000 young people (aged 10 – 24) to achieve their John Muir Award by 2020. This involves young people engaging in practical conservation activities that make a difference to wild places in their own community and further afield.

To date, the Trust has already helped over 57,000 young people aged 10-24 achieve their John Muir Award and get involved in youth social action for wild places across the UK.

The Award’s Conserve Challenge provides young people with a platform to take personal responsibility for the natural environment. It gives opportunities to take action, develop a wide set of skills, make decisions and voice opinions as part of a collective. This can help to create a positive and lasting impact on their communities, and on themselves. Such pro environmental action contributes directly to the youth social action movement and connects young people to national campaigns such as the #iwill campaign.

Many organisations also use social action through the John Muir Award as a central approach to developing character and skills for life, learning and work.  Our Youth Social Action Conserve Audit highlights what young people have done to take responsibility for wild places as part of their engagement through the John Muir Award.

Read the Trust's #iwill campaign pledge and find out more

Photo: Beach clean at Talacre (c) North Wales Wildlife Trust